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Senior Director of Marketing

Jumer's Casino and Hotel
Job Description
Reporting to the President / General Manager- Jumer’s Casino and Hotel, the Senior Director, Marketing is responsible for the strategic planning, direction and implementation of all marketing and promotional aspects at Jumer’s Casino & Hotel to ensure operational effectiveness and maximum profitability. The leader we seek will have the ability to support and drive hotel revenue and occupancy by implementing and generating guest programs. They will oversee the Player Development function and associated programs. Marketing, at Jumer’s, is the primary support function driving gaming, F & B and Hotel revenues.

For this high-impact role, we seek a results-oriented, resourceful and creative leader to provide strategic leadership in all areas of the Jumer’s marketing team. Responsible for the development, implementation, management and execution of an effective marketing plan to achieve optimum results and revenue projections. The Senior Director, Marketing will be responsible for the development and maintenance of successful player programs, including promotions, contests, giveaways and rewards. They will also be responsible for the development and management of a $20-$25 million marketing budget and developing and evaluating marketing programs using analytics to ensure operational effectiveness and maximum profitability. 

The successful candidate will be responsible for ensuring compliance of all policies and procedures set for by corporate and the Illinois Gaming Board. The leader we seek will coach and develop the marketing team. They will establish opportunities for revenue generation and cost reduction. They will also establish and maintain vendor relationships. Maintaining relationships with gaming, F&B and Hotel to drive revenues. 

Successful candidates will have a Bachelor's degree or equivalent, relevant experience.  Seven to ten years of marketing experience with three to five of those years spent in a senior management role. 
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