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Group O

Communications Coordinator - Social Media

Palmer College of Chiropractic
Job Description
The Communications Coordinator – Social Media is responsible for carrying out strategic development and assigned communication activities for the College. This position contributes expertise, creativity, and resources to the College’s communication initiatives.
 
ORGANIZATIONAL RELATIONSHIPS
 
Responsible to the Director of Communication and has a support responsibility to all other departments and College staff as necessary.
 
SPECIFIC DUTIES AND RESPONSIBILITIES
 
-          Create, develop, implement and assess communication plans for College social-media initiatives. Develop and maintain all channels of social-media best-practice strategies.
 
-          Responsible for content development, acquisition,  and posting of branded, creative, unique content for social media, internal and external communications.
 
-          Monitor College-wide social media sites and coordinate integrative communication via all social channels. Lead College-wide team to drive social communication. All efforts are designed to attract and engage external and internal audiences, such as prospective and current students, alumni, donors, faculty and staff.
 
-          Stay current with changes in all social platforms ensuring maximum effectiveness. Train co-workers to use social media in a cohesive and beneficial way.
 
-          Track and report on Palmer College’s social-media presence, including online reviews, surveys and collecting feedback from target audience members.
 
-          Set up analytic protocols and analyze data to ensure all social media efforts are data-driven and contribute to Marketing & Communication Department social strategies and goals.
 
-          Write articles and coordinate coverage of news and events from all three Palmer campuses. Oversee development distribution of news across internal external channels.
-          Write, edit, and review content with a primary focus on digital formats including: social media, Web, and internal and external electronic communication channels. In addition, provide content for feature stories, marketing and communication materials.
 
-          Collaborate with various internal and external sources to communicate about special events (such as Homecoming, etc.), activities and initiatives (such as live social media events, etc.).
 
-          Track assigned projects and activities, maintain applicable files and records.
 
-          Perform all responsibilities in a manner that fully complies with Palmer’s Equal Employment Opportunity/Affirmative Action policy.
 
-          Perform other duties as assigned.
 
KNOWLEDGE, SKILLS, AND ABILITIES
 
-          Knowledge and demonstrated success in writing, editing, organizing and posting content for social media and other electronic-communication channels.
 
-          Demonstrate excellent writing and editing skills.
 
-          Knowledge and experience with electronic communication and social media analytics.
 
-          Knowledge, skills and abilities in video and photography for social media.
 
-          Ability to:
 
o   Form original ideas and collaborate in a multi-site, collaborative environment.
 
o   Perform assigned duties with frequent interruptions;
 
o   Maintain concentration for significant periods of time;
 
o   Utilize personal computer, various software programs, other necessary equipment and general office equipment;
 
o   Analyze and resolve difficult problems;
o   Communicate effectively; and
 
o   Work various hours as job requires.
 
EDUCATION AND EXPERIENCE
 
-          Bachelor’s degree in Communications, Journalism, Marketing or related field; minimum of three years related experience and/or training; or equivalent combination of education and experience.
 
PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT
 
-          Perform sedentary to light work in a ventilated, lighted, and temperature-controlled office setting.
 
-          Frequent need to stand, stoop, walk, sit, lift light objects (up to 10 pounds) and perform other similar actions during the workday.  
Contact Information