Business Writing for Impact: How to Write So People Will Read

With all the messages business people are bombarded with on a daily basis, it is more critical than ever that great ideas expressed through business writing are immediately noticed and understood. How can you ensure that your e-mail, letter, or memo is the one that gets read and acted on first? Spend a day learning and practicing techniques for creating clear, concise business communications that get your reader's attention and response.

Learning Objectives:

• Use a process to organize and write effective business communications.
• Recognize practical strategies for improving readability.
• Use proofreading strategies.
• Apply recommendations for improving e-mail.
• Buffer "bad news" in e-mails and letters to customers.

Who Should Attend:

Any business person who writes to customers, suppliers, colleagues, or company decision makers.