Connecting with Customers in the Digital World

 

It’s no secret that customers are the lifeblood of your business, and connecting with them is crucial to your long-term success. While digital channels and tools make it easier to reach a larger audience than ever before, the challenge is to make each customer experience as meaningful as the personal, human-to-human connections of the pre-digital world. 

In this session, Michelle Rowe, FedEx Services Director of US Performance Marketing, shares digital marketing expertise that will benefit businesses of all types and sizes, including tips on utilizing channels such as email and social media, paid ad strategy, and the importance of personalized messaging.
You’ll learn about:

• Online correspondence etiquette
• Driving traffic to your website
• Choosing the social media platforms that fit your message
• When and how to send emails
• Developing paid ads that convert

Michelle Rowe is Director of US Performance Marketing, leading a team of digital marketers who support all US go-to-market activities across owned and paid digital media, including fedex.com, search, and email. Through integrated digital media planning, audience management, testing, and personalization, her team delivers programs that are measured and reported to reflect business impact. 

During her twenty-year marketing career with FedEx and other companies including Microsoft, Dell, T-Mobile, and Intuit, Michelle has gained deep expertise in developing paid and owned channel marketing programs, global launch campaigns, market research efforts, and other results-driven digital experiences.

Sponsored by: FedEx