LIVE WEBCAST: Authentic Influencer Marketing with Adam Buchanan

Influencer marketing is the wave of the future — but are you doing it right? Join author and social media consultant Adam Buchanan and discover how to build and maintain an effective influencer program that helps grow your brand. Use case studies from Columbia Sportswear and Cabela’s to learn how to select and collaborate with the right influencers that are a natural fit for your brand. About the Presenter: Adam Buchanan provides Fortune 500 clients with in-depth consulting to help grow their business through social media marketing. By using social media effectively, brands can connect with customers authentically and develop a stronger relationship with them. He also advises brands on social customer service, content marketing, and influencer marketing. Career highlights: • Author of “The Never Ending Cocktail Party: Social Media Strategies for Business”. • Initiated the social media program and launched the influencer marketing program at Columbia Sportswear. • Built the social media strategy for Cabela’s.